One of the most often talked about aspects of Search Engine Optimization is the use of keywords. When SEO first became popular, the use of keywords in a website was relatively easy to understand. One simply mentioned targeted keywords as frequently as possible on a given page, and this supposedly “tricked” the search engines into believing that the content on that page was relevant to the search terms, thus allegedly boosting the page's rankings. Nowadays, though, things have changed. As mentioned in a previous Sozo article, the old practice of “keyword stuffing” has been almost completely … [Read more...]

Unfortunately for SEO copywriters, helping a client's page achieve top rankings isn't quite as simple as writing great content and then sitting back to watch the page climb the charts. On the contrary, SEO is a science and an art (and an ever-changing one at that). SEO is a complicated concept that would be impossible for us to discuss fully in one article, but if you start slowly, you should be able to master the basics in no time at all. Below you will find some basic truths that can help you (and your clients) understand why SEO is not nearly as straightforward as you might think. 1. … [Read more...]

Copywriters who also specialize in SEO (like us here at Sozo) understand well just how in-depth and time-consuming SEO work can be. Unfortunately, some clients don't, and that can make a copywriter's job infinitely more difficult. If you're a copywriter who's interested in learning more about SEO or someone who wants to hire an SEO copywriter, then one of the first things you need to learn about is keywords. Specifically, you need to understand that... Old keyword tactics are no longer considered effective in good SEO work. This is probably one of the top misconceptions that SEO … [Read more...]